View Post

Massive European Study on Hardware Purchase Intentions Revealed

In Research by Andrzej Bania

Working in 9 languages across Europe, the EHA Pan-European Hardware Purchase Intentions Survey for 2018/19 is the largest survey of its kind ever conducted. With over 23,000 influencers and enthusiasts completing an extensive questionnaire, the report provides unique insight into the way this market will develop over the next 18 months. Covering everything from graphics cards and processors, through to …

View Post

Pan-European Mobile Computing Research Presented at DISTREE

In Research by Andrzej Bania

In Q1 2018, the European Hardware Association completed a massive study into the Mobile Computing Purchasing Habits of its audience. The results of which were presented to the audience at DISTREE 2018 in Monaco Working in conjunction with specialists from Hamburg University in Germany and St Gallen in Switzerland, the EHA prepared, deployed and completed this unique piece of research …

View Post

EHA presents New Technology Buying Trends Survey at DISTREE

In Research by Andrzej Bania

On Wednesday 22nd February, the European Hardware Association will present the results of a massive survey into buying trends at the DISTREE convention in Monaco.  Now in its 15th year, DISTREE is based on one clear concept: To invite and bring high-level buyers from across EMEA, together with senior vendor executives to meet and talk business. Unlike traditional trade shows, …

View Post

European market most excited by VR in 2016

In Research by Andrzej Bania

With summary data being first presented at DISTREE EMEA 2016 in Monaco, the complete EHA Pan-European Buying Trends Report 2016 (Q1) is now available for download. It brings together the results of a unique survey of more than 10,000 European technology enthusiasts and industry response to the report has been extremely positive.  In the coming months, we will be revealing some interesting numbers …

View Post

Pan-European Buying Trends 2016

In Research by Andrzej Bania

Traditional research tends to fall into one of two categories: Large scale ‘surface’ data and small scale ‘granular’ surveys. In conjunction with DISTREE, the European Hardware Association launched a major research initiative at the start of 2016, into the kind of technology buying trends that we are likely to see in the coming year. The European Hardware Association (EHA) brings together …