EHA presents New Technology Buying Trends Survey at DISTREE

In Research by Andrzej Bania

On Wednesday 22nd February, the European Hardware Association will present the results of a massive survey into buying trends at the DISTREE convention in Monaco. 

Now in its 15th year, DISTREE is based on one clear concept: To invite and bring high-level buyers from across EMEA, together with senior vendor executives to meet and talk business.

Unlike traditional trade shows, DISTREE is an invitation only event. Only CEOs, Managing Directors and senior level executives are invited to attend the event in Monaco, which centres on the Grimaldi Forum.

For the second year running, the European Hardware Association has been asked to create custom research into the buying trends of Europe’s key influencers.

Having deployed a massive survey across 9 countries, gathered over 10,000 completed surveys and analysed the crucial patterns – DISTREE attendees will be the first to see the results on Wednesday 22nd February at 4pm.