AMD tops 60% in European CPU preference study

In Research by Andrzej Bania

Independent survey shows AMD has increased in popularity by 50% over the last two years. The most recent survey by the European Hardware Association (EHA) included a full set of responses to a broad range of questions from more than 10,000 respondents. They expressed a distinct preference when asked about the next desktop processor that they would buy, with over 60% choosing AMD.

“The last three years has seen AMD gain a lot of momentum in the enthusiast segment,” said EHA chairman Koen Crijns. “With the Ryzen series of CPUs, AMD has eliminated any lingering performance gaps, while offering a great price/performance ratio”.

The EHA ran a similar survey in 2018, which showed a 40% preference for AMD. In the EHA’s larger survey (May 2019), that preference had risen to 50%.

“The surge in preference from 50% to 60% over recent months, can be explained by the launch of AMD’s latest 3rd generation Ryzen desktop CPU”, said Crijns. “Ryzen 3000 not only offers better performance under multi-threaded workloads, but also under lightly-threaded applications like PC games”.

The story for AMD graphics processing units (GPUs) is also positive.

“While Nvidia is still the dominant force in this segment and 72.8% of the technology enthusiasts, early adopters and influencers who read EHA publications would choose GeForce, the launch of AMD’s aggressively priced Radeon RX 5700 and 5700 XT products has made an impact”, explained Crijns. “Back in May, less than 19% of our readers were choosing AMD graphics. Today that number is closer to 23%”.

“Our most recent survey shows that people who prefer AMD GPUs almost exclusively combine them with AMD CPUs”, said Crijns. “The combination of Intel CPU with AMD GPU only accounts for 2.9% of the results”.

About the European Hardware Association

The European Hardware Association comprises some of the largest independent technology news and reviews sites from across the continent – with a combined audience of more than 22 million technology enthusiasts and influencers. The EHA conducts large scale, detailed research, which is presented at events like Computex and Distree. The EHA also runs annual Community Awards in the second half of every year.

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